We can help you identify your key audiences and then create clear, concise messaging and tactics that communicate what you want to say and when you need to say it.
We look carefully at the context of each situation – the background, history, unique needs and challenges – and then fashion a customized strategy and execution plan that puts you in a position to succeed.
Whether you’re trying to reach a specialized audience -- such as government decision makers, shareholders, a corporate board, employees, funders, regulators – or the general public, we can be your trusted partner in maximizing the impact and effectiveness of your communications.
A friend likes to say “research wins championships,” and he couldn’t be more right. Success in all communications – particularly in the public arena – starts with research, and research starts with simple questions:
• What do you want to accomplish?
• Who are your audiences, what are their needs, and what influences their actions?
• Are there people on the other side of the issue, or who disagree with you?
• What does victory look like?
• What are your biggest assets and your worst liabilities?
More involved research can include public opinion polling, focus groups and the like, and Stanhope can tap into its cadre of nationally experienced opinion researchers who can provide assistance.
Once we’ve developed a plan together, Stanhope will manage execution of the plan and make adjustments along the way as necessary.
When your goal involves the governmental or political arenas, Stanhope has the experience and insights to help strengthen your advocacy efforts. We understand the drivers that influence government decision makers, and can create messaging and tactics that help position your issue for victory.
We’ll take a deep dive into your issue and what you want to achieve, identify what’s important to the people important to you, and then look for the path where your needs and their needs intersect.
For organizations involved in public policy or such complicated, acronym-laden areas as education, energy, health care or regulated industry, Stanhope knows how to translate your technical or academic information into language your audiences are more likely to grasp and support.
Working in collaboration with your leadership, policy and government relations team, we can execute the “inside-outside” approach to create the success your organization seeks.
Stanhope will create a strategy for earned media and paid media if appropriate that will get your story out most efficiently and effectively to the people you want to reach. We know what makes journalists tick and can craft the elements a journalist needs to be interested in your story.
We also understand the value of social media in getting your story out and can provide counsel in maximizing exposure for your story through social media outlets. Stanhope also partners with social media strategists whose technology uses existing social media networks and user tendencies to push messages towards receptive audiences.
We can set up your events and reach out to key journalists to maximize coverage. And we’ll help you develop relationships with key reporters so you have a place on their Contacts or Address Book files.
Comprehensive Communications Services
Stanhope can provide a full suite of communications services, including:
• Consultation for your organization’s communications search
• Speechwriting and speech coaching
• Spokesperson training
• Presentation training
• Preparation for legislative or congressional testimony, meetings with policy makers,
• News releases, by-lined articles and opinion pieces
• Preparation for editorial board meetings
• Media talking points
In addition, Stanhope works with a network of talented communications professionals who are available when you desire additional services. Those include:
• Creative development
• Graphic design
• Media buying
• Direct mail
When a crisis strikes your organization, you will need experienced counsel to manage your communications in response and contain impact to your reputation. Stanhope can provide the immediate response assistance necessary and ongoing counsel on how to manage the news media and other key stakeholders in the days after the first crisis event, until the crisis period is over.